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Using Blogs to Boost Your Practice

As a healthcare practice that’s recognized the importance of being online in order to thrive as a business, you’ve likely also learned how imperative it is that your website is actually seen by potential patients searching for services like yours. Simply put: there’s little use for a beautifully designed website that’s effectively invisible. Making sure that your website is visible

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Digital Marketing Trends for Healthcare Practices

  The relationship between patient and healthcare provider has been an eternally evolving one. The changes to this dynamic in the last decade, however, have completely transformed it. Never before have patients come so equipped with information (accurate or not) to their appointments. And never before have health providers been so poised to market themselves on such a broad stage.

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Online Reviews & Their Role in Your Practice

Shopping online has become a popular practice, with everything from groceries to furniture being available for online purchase and next-day delivery. The rapid rise of online purchases even has some experts warning of the complete extinction of brick and mortar stores in the not-too-distant future. Dire predictions aside, it’s hard to deny the usefulness of making purchases online: they’re fast,

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Content is (Still) King

In the rapidly evolving world of digital marketing, one tagline remains constant: content is king. And how could it not be? Content is the foundation of the entire Internet, after all. Without content, or information and descriptions about anything from the latest foam roller to the local news, the Internet would cease to lure us in daily. So how is

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A Website Isn’t Enough

  Recent surveys have found that just under 4 billion people are currently using the Internet. This comprises nearly half of the global population and marks an incredible 17% increase in users from 2016. In this “age of information,” it’s no surprise that people across the world are hankering to get online. As a business owner, there’s truly no better

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Successful SEO in an Evolving Landscape

  For those of us that can remember life before Google, we might recall search engines like Yahoo! and Alta Vista helping us navigate the rapidly growing number of websites online. Back then, search engines like these were unique in that they ranked web pages solely based on content. In other words, web pages with the most relevant content and matching

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Why Your Website Should Go Organic

Type “SEO practices” into your favorite search engine and you’ll quickly encounter a wide array of tactics that are often used to improve website visibility in the search results of online search engines, such as Google or Bing. Despite the fact that many website owners ignore the need for optimizing their sites for high ranking by search engines, in an

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Local SEO: Smart Strategies for Growing Website Traffic

Why is it important that your website is optimized for local SEO? People use online searches every day to find the best local businesses for the products and services they’re in need of. For businesses such as hearing centers that rely on attracting patients who live in the local area, it is especially important that your business shows up in