The relationship between patient and healthcare provider has been an eternally evolving one. The changes to this dynamic in the last decade, however, have completely transformed it. Never before have patients come so equipped with information (accurate or not) to their appointments. And never before have health providers been so poised to market themselves on such a broad stage.
Recent surveys have found that just under 4 billion people are currently using the Internet. This comprises nearly half of the global population and marks an incredible 17% increase in users from 2016. In this “age of information,” it’s no surprise that people across the world are hankering to get online. As a business owner, there’s truly no better
For those of us that can remember life before Google, we might recall search engines like Yahoo! and Alta Vista helping us navigate the rapidly growing number of websites online. Back then, search engines like these were unique in that they ranked web pages solely based on content. In other words, web pages with the most relevant content and matching